How Advertising and Marketing Got Started

Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is Salesmanship-in-Print. A definition that has not been bettered since and many have tried.

But modern day advertising started a few years earlier than Kennedy when Richard Sears produced the very first mail order catalog (around 1892). This catalog contained hundreds of pages of articles for sale and each with their own sales copy. And Sears Roebuck is still going strong today, in marketing and sales.

Around this time, advertising agencies sprang up everywhere. And the people they employed and trained, left us with such treasures that all top marketers today display in their resource libraries and use to their advantage.

Shortly after Kennedy arrived on the scene, Claude Hopkins came along. He left us with a legacy we should all thank him for. He pioneered market testing, sampling, vouchers, and a whole lot more.

At the turn of the last century there were many others: Walter Dill Scott, Maxwell Sackheim, Haldeman Julius, John Caples, to name just four.

Then around the middle of the century such geniuses as Elmer Wheeler, Robert Collier and other contemporaries appeared.

Post war, advertising greats David Ogilvy, Joe Karbo, and Gary Halbert also made their mark.

And living legends Jay Abraham, John Carlton, Dan Kennedy, and Ted Nicholas, have all made many millions both for themselves and their clients.

Towards the end of the last century, the greatest marketing tool of all time was unleashed on the world – the Internet. Early pioneer of the Internet, Ken McCarthy, is still around and his “System” seminars are an absolute must attend.

The Internet has opened a whole new world for advertising and marketing. And a new breed of entrepreneur has been born. Guys like the late, great Corey Rudl, Marlon Sanders, Robert Imbriale, Yanik Silver, Jim Edwards and many others have shown what can be done and in such a short space of time.

But one thing all these “gurus” have in common is that they have studied the markets. They have studied the psychology of what makes people buy. They have learned these principles from the great masters of the past the John Kennedy’s, the Claude Hopkins, the Walter Dill Scott’s, the Elmer Wheeler’s.

And that’s what my articles are all about.

You will be taken from the very beginnings of advertising and get an insight into the writings, the ideas and the philosophies of most of the greatest marketers that ever lived.

For sure, you will recognise much of the material that is mentioned as we take the “tour” but it’s doubtful that you will have come across all of it.

All top marketers recommend that you continually add to your education and you will not do better than picking up any (or all) of the material that you will be exposed to on your “tour.”

Each manuscript mentioned in this “tour” is a desirable addition for your resource library.

Pick them up, maybe one at a time. And you will profit from them just like all the great masters have done past and present.

This article is a brief history of events leading up to the appearance of John E. Kennedy in 1904.

But it also highlights a few milestones in advertising.

1704 The first newspaper ad appeared. It was in a Boston Newsletter and sought a buyer for an estate in Oyster Bay, Long Island.

1729 Benjamin Franklin starts to publish the Pennsylvania Gazette in Philadelphia which included ads.

1742 America’s first magazine ads published by Benjamin Franklin in General Magazine.

1784 America’s first successful daily newspaper, the Pennsylvania Packet and Daily Advertiser, starts in Philadelphia.

1833 Benjamin Day publishes the first successful “penny” newspaper, The Sun. Circulation reached 30,000 by 1837 which made it the largest in the world.

1843 Volney Palow opens the first ad agency in Philadelphia.

1868 Francis Wayland Ayer opens N. W. Ayer and Sons in Philadelphia with just $250.

His first clients include Montgomery Ward, John Wannamaker Dept. Stores, Singer Sewing machines, and Pond’s beauty cream.

1873 The first convention for ad agencies held in New York.

1877 J.W. Thompson buys Culter and Smith from William J. Carlton and pays $500 for the business and $800 for the office furniture.

1880 Department Store founder John Wanamaker becomes first retailer to employ a full-time advertising copywriter John E. Powers.

Wannamaker makes famous statement: half my advertising is waste, I just don’t know which half.

1881 Daniel M. Lord and Ambrose L. Thomas form Lord and Thomas in Chicago.

1881 Procter and Gamble advertise Ivory Soap with an enormous budget of $11,000.

1886 N.W. Ayer promotes advertising with the slogan: Keeping everlastingly at it brings success.

1886 Richard Warren Sears became the world’s first direct marketer.

1891 George Batten and Co. opens.

1892 NW Ayer hires first full-time copywriter.

1892 Sears Roebuck formed.

1893 Printer’s Ink founded by George P. Rowell. A magazine that serves as the little schoolmaster in the art of advertising.

1898 N.W Ayer helps National Biscuit Co. launch the first pre-packaged biscuit Uneeda.

1899 Campbell Soup makes its first advertising.

1899 JWT becomes the first agency to open an office in London. 1900 N .W. Ayer establishes a business-getting department to plan ad campaigns.

1904 John E. Kennedy bursts onto the scene to change the face of advertising forever.

My next article will continue with the evolution of advertising as we know it.

Mail order guru Ted Nicholas said that the old marketers were the best and that they, and the works they produced, should be studied – he did!

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Boosting Your Brain Power

The old theory that DNA could not be changed and that you would be stuck with what you were born with has now been disproved. Researchers found that your DNA actually changes continuously based on your experiences, emotions, and environment.

Our views of the brain have also altered in a similar way as our views of DNA. Science has now provided more and more evidence that your brain is malleable and adapts continuously in response to your lifestyle, physiology, and environment. This concept is called neuroplasticity or brain plasticity, meaning you are literally reforming your brain with each passing day. Your brain possesses the remarkable ability to reorganize pathways, create new connections, as well as neurons (nerve cells) throughout your entire lifetime.

For example, your brain has the ability to move functions from a damaged area to undamaged areas. It also has the ability to change its physical structure as a result of learning. When you acquire a new skill, the more you focus and practice it, the better you become. This is the result of new neural pathways that form in response to your learning efforts.

In the meantime, your brain also undergoes “synaptic pruning”, the elimination of pathways that you no longer use. This phenomenon even applies to emotional states. For instance, if you have a history of anxiety, your neural pathways will become wired for anxiety. However, if you develop tools to feel calm, relaxed, and peaceful, those anxiety pathways will be pruned away from lack of activity.

Consequently, you can see that your brain’s plasticity is highly affected by your way of life. The foods you eat, how much physical activity you have, your emotional states, and sleep patterns all have an influence over how your brain functions. Therefore, there is much that you can do to preserve or even boost your brain power. The following are key factors that will greatly affect your brain’s performance:

1. Link Between Gut Inflammation And Brain Inflammation

The fundamental mechanism that underlies chronic diseases, including the ones related to the brain like autism, Alzheimer’s, anxiety, depression, multiple sclerosis, and Parkinson’s, is the process of inflammation. Current science is strongly supporting that this process of inflammation actually begins in the gastrointestinal tract, which subsequently spreads to affect the brain.

What are the instigators behind gut inflammation? To the surprise of many, it is predominantly dietary -

The mistake of eating too many carbs resulting in chronic high blood sugar levels. Blood sugar elevation raises the binding of glucose to protein. This process, known as glycation profoundly increases the amount of inflammation in the body.
Opting for a low-fat diet, eating the wrong types of processed, rancid fats, or too few healthy fats.
Insufficient intake of antioxidants, which are mostly found in fruits, vegetables, and herbs.
Consuming too much foods loaded with irritants and toxins, such as chemicals, preservatives, pesticides, GMOs, and heavy metals.
Having undiagnosed sensitivity to gluten (a protein found in wheat, rye, and barley) and other foods such as dairy, eggs, and corn.
Candida yeast overgrowth, small intestinal bacterial overgrowth (SIBO), and intestinal parasites all trigger the immune response and lead to gut inflammation.
Inflammation is the body’s natural defense against something it believes to be potentially harmful. For instance, if you sprain your ankle, the body will sense some kind of stress going on. The natural response is to create swelling and pain to reduce movement and promote healing. These are the hallmarks of the inflammatory process; in small doses, it is not a negative thing.

It only turns bad when inflammation gets out of control and becomes chronic. Chronic inflammation is typically low-grade, silent, and produce no symptoms. When the body is constantly under assault, the inflammation response stays on and it spreads to every part of the body through the bloodstream. The brain is particularly susceptible as it is also connected to the gut via the vagus nerve.

Unchecked inflammation results in the production of a variety of inflammatory chemicals called cytokines which are toxic to the cells. The cytokines travel throughout the body causing oxidative stress, leading to a reduction of cellular function and even cellular destruction, and resulting in actual loss of function in the body. Studies using new imaging technology showed dramatic elevation of inflammatory cytokines in the brains of Alzheimer’s patients and individuals with other brain disorders. Hence, to prevent brain inflammation, the foremost is to maintain a healthy gut.

2. Foods That Feed The Gut And The Brain

The reason why inflammation is so rampant in western civilization is the modern diet. It is high in foods that provoke inflammation, such as refined flour, excess sugar, oxidized or rancid fats, trans fats, plus a wide range of chemicals and preservatives. And it is low in foods that reduce inflammation, like long-chain omega-3 fats, fermented foods, and fermentable fiber.

The following are some foods that are particularly beneficial to the gut and the brain:

Avocados
Beets
Blueberries
Bone broth (used for healing the gut lining damaged by inflammation)
Broccoli
Coconut oil (used as an alternative fuel for the brain, other than glucose)
Celery
Chocolate, dark only
Egg Yolks
Fermented foods (rich in beneficial bacteria to keep the gut healthy, e.g. kimchee, sauerkraut, pickled vegetables, yogurt, and fermented drinks like kefir and kombucha)
Fermentable fiber (used as food for the good gut bacteria, e.g. asparagus, artichokes, garlic, jicama leeks, and onions)
Olive oil, extra virgin
Green, leafy vegetables
Rosemary (anti-inflammatory)
Wild caught Alaskan salmon
Sardines
Turmeric (anti-inflammatory)
3. Exercise To Reduce Inflammation

While bouts of exercise tend to promote acute inflammation, when done regularly over the long term, it actually decreases chronic inflammation. The oxidative stress from the exercise forces your body to build up your antioxidant defenses. This is indicated in studies showing extended exercise programs help reduce inflammatory markers, such as insulin resistance (a risk factor for diabetes) and high sensitivity C-Reactive Protein (an indicator of cardiovascular disease).

However, some people tend to over exercise and it is extremely important to allow for sufficient recovery, especially when doing High Intensity Interval Training (repeated sprints interspersed by recovery). If you over-train, as in marathons, you may do more harm than good since your body needs to recuperate from the damage (acute inflammation) incurred during your workout.

The average American adult spends about 10 hours each day sitting. Research shows that this level of inactivity cannot even be counteracted with a 60-minute workout at the end of each day. So, what do you do if you have a desk job?

Know that the body needs near-continuous movement throughout the day. At the bare minimum, you should get out of the chair every 50 minutes or so and walk around.
One way to increase activity is to simply walk more. It is recommended that you aim for 7,000 to 10,000 steps a day. A fitness tracker will be a useful tool to help you meet your daily goal.
4. Lack Of Sleep Impairs Brain Function

Sleep deprivation is really bad for brain function. Many studies show that sleep loss impairs various cognitive functions and behavior, including arousal, attention, cognitive speed, memory, emotional intelligence, and decision making.

Using brain imaging technology, like functional magnetic resonance imaging (fMRI), scientists compared the brain of someone who was sleep-deprived to the brain of someone who had slept normally. They found reduced metabolism and blood flow in multiple brain regions which indicated impaired cognitive function and behavior.

Several nights of poor sleep or one night of no sleep will start to disrupt your hormonal balance. According to a study from Stanford University, your body’s ghrelin levels, which stimulate feelings of hunger, can jump nearly 15 percent. It also lowers your levels of leptin, a hormone that regulates energy balance, which explains why you tend to feel sluggish when you are sleep-deprived.

Your brain also struggles to curate and sort new memories. You are able to absorb new information but your brain has problems accessing that information and putting it to good use. You may feel distracted, while your reaction time plummets. This makes tasks like driving more difficult and dangerous.

A CDC survey shows that half of Americans (48%) do not get enough sleep. So if you want your brain to stay at tip-top shape, you need to place sleep high on your priority list. In the event that you just cannot get enough nocturnal sleep, a 30-minute nap at lunch time is still helpful although it cannot fully eliminate the negative consequences of sleep deprivation.

5. Vitamin D May Save Your Brain

Much has been learned about the health benefits of vitamin D over the past decade. While it has long been recognized that vitamin D supports strong and healthy bones, its role in brain-related disorders is becoming increasingly evident.

A new study that collaborated multiple highly respected institutions around the world found a profound correlation of low vitamin D level and increased risk of developing dementia. Even having a moderate deficiency of vitamin D was associated with a 53% increased risk of dementia. Those who were severely deficient had a 122% increased risk!

Many people are not aware that vitamin D deficiency is associated with increased inflammation. There are about 30,000 genes in the body, and vitamin D affects nearly 3,000 of them. Your brain has vitamin D receptors too. Therefore, unless you get 20 minutes of sun exposure daily (without using sunscreen on face, arms, and legs), you may want to consider supplementation.

Most people need around 5,000 I.U. a day to reach the optimal level of 50-70 ng/ml as determined by a blood test. If you supplement, opt for vitamin D3, which is the natural form, and take it with vitamin K2, with at least 100 mcg of menaquinone-7 (MK-7). The combination of D3 and K2 will make sure that calcium is deposited in the bones instead of the arteries.

6. Think Positive And Stimulate Your Brain

Stress and anxiety kill existing brain neurons and stop new neurons from being created. Research has shown that positive thinking speeds up the formation of cells and dramatically reduces stress and anxiety. Hence, catch yourself when your negative thoughts surface, discard them, and replace them with positive ones.

When you learn or do new things, new neural pathways are developed. As a result, you want to stimulate your brain on a continuous basis. Remember the phrase – use it or lose it?

Carol Chuang is a Certified Nutrition Specialist and a Metabolic Typing Advisor. She has a Masters degree in Nutrition and is the founder of CC Health Counseling, LLC. Her passion in life is to stay healthy and to help others become healthy. She believes that a key ingredient to optimal health is to eat a diet that is right for one’s specific body type. Eating organic or eating healthy is not enough to guarantee good health. The truth is that there is no one diet that is right for everyone. Our metabolisms are different, so should our diets. Carol specializes in Metabolic Typing, helping her clients find the right diet for their Metabolic Type.

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Different Types of Computer Repair Services

Our dependency towards technology is increasing day by day. Even a minor problem in the operating system disrupts our life and hampers our work. With the development of new technology, there also comes many technical problems such as virus infections, spyware attacks on the operating system, networks issues, and hardware failures. Therefore, fast and efficient troubleshooters are always needed to fix all your technical problems without disrupting your work.

With the indispensable use of computers in our daily lives, we can not imagine encountering an issue that will leave us without our personal computers thus; we seek to have the computer service immediately. But due to the busyness of life, it is not possible for us to go to a computer service centers every time and get the system repaired leaving you days without a computer. Seeing today’s need, there are many efficient and fast troubleshooters available online that will solve your problem in a fraction of time. Many of us don’t understand need for professional computer repair services and try to solve the system related problem by themselves. Before going to any of the computer repair service sites, it is very important to be aware of the various types of services that are offered by the computer repair service centers:

1. IT services like network installation and configuration (LAN/WAN setup).

2. Virus & spyware removal. Installation of anti-virus software for a proactive approach to external attacks.

3. Hardware repair: Laptop/Mac/PC, printer, scanner, motherboard; CD/DVD ROM installation etc.

4. Problems related to Website development and presentation, graphic designing

5. Firewall and email security setup.

6. Windows OS installation and troubleshooting

7. Data backup and recovery

8. Tutorials to employees for solving small problems in-house

So, These are some of the services offered by the service providers. Before hiring any of the online computer repair services, it is very important to check the various types of services offered by them. So that you do not need to switch to different computer repair services sites for different services. It is also very important to check that there is a team of expert technicians for solving computer related problems individually, as this will help in solving the problem fast and efficiently. It is better to switch to such online computer repair services that avail you with the guarantee of fixing the problem fast else money back. As such, promises will pressurize the technicians to work efficiently and fix the problem quickly.

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Stability, Predictability, Consistency, and Standardization in the Flow of Commerce

The best of all possible worlds is for the government to stay out-of-the-way of commerce, industry and business, and very rarely institute regulations. There are some times when government and businesses, industry associations should collaborate for the sake of standardization, but again, very rarely. The tendency to allow industry collusion, create monopolies, duopolies or quasi-cartels is just too easy. Further, once you create one regulation it’s hard to prevent the add-on affect, the temptation is just too great to add exceptions, additions, clarifications as lawyers, unions, and consumer groups work to lobby legislators to intervene with the regulatory apparatus.

A few years back this was a big conversation at our Think Tank, and one think tanker Andrew stated: “I would have to agree that businesses do need some form of standardization, but we must also understand several concepts! A business must have the capability to micromanage for maximum efficiency. I believe states should be granted the power to standardize businesses, not the federal government.”

Okay but, where I see the definite need for standardization are with things like Internet Protocols, railway track width, freeways for intrastate travel, airport runway markings, frequencies used in communication, food safety, etc. In a big state like TX you could get away with doing almost everything counter to the overall prevailing way of doing things, it’s practically large enough to be its own country, and some Texans would prefer it to be still. Pretty independent minded, even with the population’s mindset of succession from the union. It even has its own electrical grid.

Still, with regards to the flow of energy, transportation, distribution, communication, currency, etc. we need standardization. And to the point of having each state decide, what about every county, every city, or every HOA, down to every person, where do you stop the breakdown of centralized standardization.

The argument for state level standardization could be argued against by someone who is a County Supervisor telling the State to go to hell, we want to do it our way, especially a county like the County of Los Angeles, with 16 million people in it, also larger than most countries. How about a city telling the county where to go, again as an example, let’s take the City of Los Angeles VS County of Los Angeles, see the point.

And realize I am not making an argument for a global government here, but we also need some standardization there too, for aviation, which we do have, maritime, trade rules, and having the Central Banks work together so no one Central Bank doesn’t destroy the entire global economy. See that point. We need SOME standardization, but we MUST retain regional variation. We do this at the Global Level, but we don’t do it enough at our Federal Level with regards to the states in the US and that’s why we have issues now. Think on this.

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Why Should I Engage in Outdoor Recreation Activities?

More and more people engage in outdoor activities these days, as outdoor sports are becoming very popular. The top recreational activities include kayaking, jogging, walking, hiking, and camping.

This article is for the people who love to spend their time outdoors, enjoying new adventures in fresh air.

How can outdoor recreational activities be beneficial to you?

The foremost advantage of spending time outdoors is gaining a good mental spirit and healthy balance of your body. Not only will it help in giving you the liveliness that everyone should have, but it will also pump your life force and the love of living.

Activities such as walking, bird watching, kayaking and camping all make you feel happier while appreciating the beauty that we often forget during our busy hours at the office. Nowadays the stress level has increased so much in everyone's life that everyone, without exception, describes a small break to get rid of this stress. Sometimes a small walk in the park will do the trick and can lighten up your tensions and make you feel happy.

In today's hectic life styles, we hardly find time to spend with our families and friends. Engaging regularly in various outdoor activities can help you create much stronger bonds with your family and friends. You can interact and talk more with your friends and family while sharing the astonishing experiences of a different outdoor activity each time you go out.

How can outdoor recreation help you in saving money?

Our lives are never smooth and secured; Everyone comes across various difficult times in their lifetime. Taking the time to engage in simple outdoor recreations will not only help you mentally, but you will also find that it costs close to nothing. For example hiking does not cost anything when compared with cycling. All you need is a pair of good shoes and a mountaintop to hike to. Another example is simply playing outdoors with your kids. Nothing will beat playing soccer or tags with your kids, especially when you take time off from a stressful job.

While there is other activities like hunting that are somewhat costlier however they will provide you with a lot of thrills and great sense of accomplishment. If you can not afford spending money on such activities then you still have many options that will definitely suit your pocket.

You should try to spend as much time as possible in these types of activities. You should also encourage your friends, family and kids to spend such a wonderful time together building good memories. Nothing can be more enjoyable and beneficial than gaining a good and healthy lifestyle by being in the outdoors.

Take full advantage of the beautiful world we live in and its alluring nature that surrounds us that we inheriting for centuries from our ancestors.

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Differentiation 101 – A Basic Guide to Differentiated Instruction

Differentiation. Differentiated Curriculum. Differentiated Instructional Strategies. At conferences, parent gatherings, and curriculum planning meetings, the term differentiation is thrown around like a Frisbee. As a newly hired teacher, I recall nodding my head and blinking blankly whenever the term was whizzed at me. The definition of differentiation is taken for granted; thus, no one ever pauses to tell what differentiation means. This article will do just that.

In a nutshell, differentiation–which is sometimes called differentiated instruction–refers to a method of curriculum planning and instruction that offers learners a wide variety of ways to acquire understanding. The following bullet points offer a quick and dirty guide to differentiated instruction. These bullets outline the three elements of the curriculum that can be differentiated as well as the three learner characteristics that can be taken into account while differentiating your instruction.

The following elements of your curriculum can be differentiated

CONTENT: Content is considered the “stuff” of the curriculum. This “stuff” includes what the instructor plans for learners to understand as well as the ways the learner will gain access to the desired knowledge and skills. To differentiate according to Content, an instructor can do the following:

  • Provide text on multiple levels of difficulty
  • Use part-to-whole or whole-to-part instruction
  • Use manipulatives, Internet resources, audio recordings, and other non-conventional “text”

PROCESS: Process refers to the activities in which learners engage in order to gain understanding of the subject. A conventional way to think about Process is to consider it as the things learners do in the class and for homework. To differentiate according to Process, the instructor can do the following:

  • Vary amount of support given by the instructor
  • Give learners choices about how they express what they learn
  • Provide varied assignment options at differing levels of difficulty or based on learner interests

PRODUCT: Products are the end result, the things learners create to demonstrate what they understand and/or are able to do after they have moved through the curriculum. Some examples of learning products are essays, poems, quiz/test answers, presentations, blogs, websites, skits, videos, plays, and other dramatizations. To differentiate according to Product, the instructor can do the following:

  • Provide rubrics (a grid showing how learners will be assessed) for assignments
  • Vary types of resources learners can use in preparing products (text, Internet resources, books, encyclopedias, interviews, tours, pamphlets, etc)
  • Allow learners to design a product around essential learning goals-to express what they know in varied ways (e.g. speaking, writing, drawing)

The following are three learner characteristics instructors can take into account when planning to differentiate:

READINESS: Readiness refers to the understanding and preparedness learners have at the start of study. Because learners vary in preparation and knowledge (in other words, what they bring to the classroom and to specific assignments), they require different levels of difficulty. To differentiate according to Readiness, instructors can do the following:

  • Add student teach-backs to assignments
  • Add or remove peer conferencing, instruction, and models for a task
  • Make the task more or less familiar (e.g. by adding or removing information and resources)

INTERESTS: Interests, in terms of differentiation, can be thought of as the learner’s “academic taste buds.” Because learners have different taste buds, instructors can align curriculum with topics or pursuits that satisfy the palate of each learner. To differentiate according to Interest, instructors can do the following

  • Provide a wide variety of choices for topics and products
  • Provide a variety of avenues for learner exploration of a topic
  • Give learners a choice of tasks and products, including learner-designed options

LEARNING PROFILE: Just as the height and shape of students vary (even within the same grade), so do their learner profiles. No matter how students are grouped, each group will have learners with different interests, levels of readiness, learning styles, talents, and standardized test scores. One understanding of learning styles is Howard Gardner’s theory of multiple intelligences. Gardner’s theory delineates the following categories: Bodily-kinesthetic, Interpersonal, Verbal-linguistic, Logical-mathematical, Naturalistic, Intrapersonal, Visual-spatial, and Musical. To differentiate according to Learning Profile, instructors can do the following:

  • Provide choice of spaces for activities (e.g. desks, couches, and floor seating)
  • Present information in a variety of ways (video, handout, lecture, peer-to-peer talks)
  • Provide learning opportunities in various modes (musical, visual display, movement and manipulatives)

Differentiation helps instructors engineer curriculum that reaches the widest number of learners possible. With the above guide highlighting the primary tenets of differentiation, you can approach your curriculum-and the next faculty meeting-with a basket full of knowledge and tools to differentiate in all of your curriculum.

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Ethernet Cables – Red, Yellow, Or Blue?

Ethernet cables come in many colours, it’s common to see red, green, blue, yellow, white and grey leads in every office. A lot of people get confused when they are buying a new lead as they wrongly believe the different colours do different jobs. A coloured Ethernet cable is used for identification. If you have an office network that has many connections, it can be difficult to know which cable goes where. This is why coloured leads are used, you can easily identify that the blue cable is connecting computer A to the network whilst the yell one is connecting computer B and the green goes to computer C. It’s not uncommon to see leads being sold in twenty plus different colours.

Another reason to use coloured leads is to help set up new equipment. Many internet service providers will send a free modem to the customer when they take out a new connection. Not everyone is confident at setting these modems up, they can come with two different types of lead, an RJ11 ADSL lead and an Ethernet cable. Both of these cables look very similar and many people try to connect the RJ11 lead into the Ethernet socket. Internet service providers use coloured leads for this very reason. The instruction book will advise the customer to connect one end of the blue Ethernet cable (or whatever colour is supplied) to socket A on the modem and then to your computer, this avoids any confusion and probably saves them from thousands of technical helpline calls each year.

Whatever the reason for replacing your Ethernet cable, maybe you need a longer length as you have moved the computer, the dog may have chewed your original, you may be trying to increase the speed with a better quality cable (we cover that in another article) or you may simply have lost the lead when you moved house. You can rest assured that you can use any coloured Ethernet cable. The only caveat to add would be to ensure you do not buy a Crossover cable, these are used to connect two computers together without using a router, they are always clearly advertised as Crossover and it would be difficult to buy one in error.

If you are looking to upgrade the speed of your connection, an easy and cheap upgrade is to opt for a Cat6 cable. Cat6 cables are cable of faster Gigabit speeds and are backwards compatible with standard Cat5e systems.

When buying a new lead it’s a good idea to look online, there are big savings to be had. Many online stores can sell at a fraction of the price a high street store as they have less overheads. For a short two meter cable, you should expect to pay around three pounds.

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The “How” And “Why” Of Electric Panels

Electric panel very simply refers to the electric board which provides electricity to the sub circuits. These panels are extensively used in Process industries, Automotive industries, Food and Beverage sector, Oil and Gas Equipment, Aerospace, Metal Forming Machinery, Machine Tools, Power Generation, R&D Testing labs and Process Industries and other industrial sectors.

Are You Banking On The Right Product?

Once you go through this post, you will actually understand why electric panels play such an important role in the aforementioned sectors. Think about the times when you experience power outage owing to a natural disaster— then you must have run to the electric panel to restore power. When it comes to electric panels, getting the right circuit breaker can make all the difference between safety and risk. These panels are generally based in backrooms, basements and less visited areas of a particular place.

The products of reputed manufacturers are known for the following aspects:

- Quality performance

- Easy installation

- Flawless design

- Power efficiency

- Low maintenance

Make sure you are checking the credentials of the manufacturer thoroughly before you are roping the same in. If you’re looking forward to install these units, you should find out about the manufacturers who are known for offering products with the aforementioned qualities.

The internet will offer you information about a lot of manufacturers providing these panels. However, one should realize that that not all of them are equally credentialed to offer you quality panels. It takes years of experience and domain expertise to manufacture panels that go on to serve you satisfactorily in the long term.

So, it is important to ensure that you’re actually taking the trouble to conduct proper market survey and then going on to settle for their product. Now, the question is – how exactly would you know that you are actually posing your faith in the right name? You can consider the following steps.

How To Settle For The Right Electric Panel

The first thing to do would be to seek recommendations from peers. Now, let us clarify from the very beginning that in order to meet the diverse quality requirements, leading manufacturers employ quality analysts who ensure that the products pass multiple quality stages before reaching you. Those who have accessed products of these manufacturers are bound to endorse their products- while those who have actually gone on to choose manufacturers arbitrarily might not as well be in a position to do so. When you are not conducting research on the background of the manufacturer, you are not even aware of whether or not the particular name is actually taking the aforementioned steps to ensure that only quality products are reaching you. Without research there is every chance of unwittingly ending up with poor quality products.

Read reviews in order to find out how the companies have been rated. Kindly ensure that you’re not leaving any stone unturned to get the best value for your money. Taking the aforementioned steps will ensure that you are not repenting your choice later on.

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7 Tips to Prepare Your Vehicle for Winter

Windshield Wipers and Fluid – Fog, snow and rain will cut down your visibility in winter, causing you to use your wiper blades and washer fluid much more than normal. An antifreeze solution along with winter wiper blades will help to fight ice build-up. Keeping extra windshield washer solvent on hand is helpful too!

Battery – A thorough inspection of your battery, cables, terminals and fluid will help to make sure your car is ready for winter. The cold weather puts more stress on your battery. Many automotive parts stores will test your battery capacity free of charge.

Inspect Your Tires – If you’re not mounting winter tires on your vehicle, be sure to examine your current tires for remaining tread life, uneven wearing and cupping as well as checking the sidewalls for cuts and nicks to help you to know if your tires are ready for the harsh weather. The colder weather will also reduce the pressure within your tires, causing them to perform poorly in the snow. You should frequently check your tire pressures.

Coolant – Along with regulating the engine temperature, a vehicle’s coolant system is responsible for protecting your engine against corrosion. For the winter season you will want to make sure that you are using the right ratio of coolant to water in your system as well as using the right type of coolant for your car. If you are unsure, you can check the effectiveness of your coolant with a simple and inexpensive test found at any car parts store.

Ice scraper – Keep your ice scraper in your vehicle and always clean off your car completely, not just a little peephole in the windshield. You must be able to see all your surroundings, your side mirrors and through your back window. Snow on top of your car could slide down and cover your windshield while you are slowing down or fly off onto someone else’s vehicle while you are driving. In some states it is the law that your vehicle is clear of snow and ice.

Survival Kit – Especially during times of slick road conditions and below freezing temperatures, you will want to keep a survival kit in the car at all times in case of emergency. Some items to consider include extra gloves, boots and blankets, flares, tire chains, a flashlight and extra batteries, car charger or portable cellphone charger, and a whistle. Also check your spare tire and make sure that your car jack is in good, working condition.

Keep Your Gas Tank Above Half – If you get stuck or stranded, the car’s engine will be your only source of heat and you will want to be sure you have enough fuel to keep you warm. In some cases, it may be necessary to remove snow from behind the tailpipe and keep it unobstructed to prevent lethal gas from accumulating in the vehicle.

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Why Has Online Dating Become So Popular?

The increasing number of dating sites goes to prove that this form of dating has become very popular. The fact is that these sites all have members meaning that large numbers of singles are trusting in them to find them the kind of relationships they could be looking for. But what exactly has seen to the increased popularity of the sites?

Exposure - If there is one major setback that comes with traditional dating is limited exposure to potential dates depending on where you stay and work. But with online dating, the boundaries are broken and you get exposure beyond your neighborhood and country. It is possible to meet singles across the globe and this comes is a good thing because the probability of you finding a compatible partner is quite high.

Convenience - Life can be hectic, especially when you have too many responsibilities because then it means you have less time to attend to other areas of life such as dating. The good thing about online dating is that you can maintain a relationship without having to interfere with your working schedule as it is the case with traditional dating. Considering that chats and emails are commonly used in online dating, you can handle them as you go about your usual duties and tasks. You also enjoy the flexibility of dating at any convenient time, even before retiring to bed something that would be impossible to do when you choose offline dating.

Flexibility - Online dating does not only make you flexible in time, but also in the number of dates you can have at a time. You can contact as many singles as you like and have the freedom to evaluate and drop them one at a time depending on your preferences. You can easily refuse approaches and end contact without worrying about hurting the feelings of other singles. You can also have more than one relationship going before making your choice without any awkward moments as it happens with traditional dating.

Variety – People have varying dating preferences. For instance, whereas some might be interested to date a different race, some would rather stick to their races and locations. Some might be interested in finding love and getting into serious relationships while others would rather do casual encounters with no strings attached. Online dating sites cater so such needs, offering a variety of all singles. Some sites actually accommodate singles from specific age groups and this is a feature that makes it easy for the singles to join the most relevant sites depending on what they are looking for. It is something that would be hard to do when dating offline.

Discretion – It is another thing that has made online dating popular today. When you join a dating site, you can keep it a secret for as long as you want or until a time when you are sure about the relationship and then you can let everyone who matters now about it. The privacy you enjoy can save you from ridicule that can arise from recurring relationship failures and it also gives you the freedom of enjoying relationships that would otherwise not be approved by people around you.

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